In the shadows of Mr. Jefferson’s beloved Upland Virginia, nestled in the pastoral Rockfish Valley on the sunrise side of the Blue Ridge Mountains, is a place called Kruger Farms. 

Kruger Farms is seeking to develop an eco-hospitality brand experience that pivots around a destination boutique hotel, conference center, and event venue that is enhanced by  a farm-based fruit distillery, culinary institute, tasting room, and gift shop.